Tracking & Analytics
GDPR-compliant tracking setup with GTM and GA4. Measure every step of your customer journey and make data-driven decisions.
The Challenge
Many businesses have incomplete or faulty tracking. Without clean data, you can neither measure performance nor make informed optimization decisions. Add GDPR requirements that demand technical expertise.
Our Solution
We implement a complete, GDPR-compliant tracking setup. From Google Tag Manager to GA4 to conversion tracking for all your marketing channels – you get clear insights into your entire customer journey.
What You Get
Google Tag Manager setup
GA4 implementation & configuration
Conversion tracking for all channels
GDPR-compliant consent management
Custom dashboards & reports
Server-side tracking (optional)
Our Process
Audit
Analysis of your current tracking setup
Strategy
Planning of tracking architecture and events
Implementation
Setup of GTM, GA4, and conversion tracking
Validation
Testing and quality assurance of all events
Frequently Asked Questions
What's the difference between GTM and GA4?
Google Tag Manager (GTM) is a container system for managing tracking tags. Google Analytics 4 (GA4) is the analytics tool itself. GTM makes implementation more flexible and maintainable.
Is your tracking GDPR-compliant?
Yes, we implement all tracking solutions GDPR-compliant with proper consent management. Analytics and marketing tags are only loaded after explicit consent.
What is server-side tracking and do I need it?
Server-side tracking sends data through your server instead of directly from the browser. It's more accurate, privacy-friendly, and bypasses ad blockers. Recommended for e-commerce and larger ad budgets.
